Search Engine Optimization

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Search Engine Optimization

 

The SEO professionals at our industry-leading digital marketing agency have the skills and experience to boost your rankings and increase your revenue. You will benefit from our experience in a wide range of business verticals, expertise in link acquisition and compelling copywriting that engages users

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You’ve done it! After countless hours of design tweaks, content writing, and back-and-forths with your development team, your brand-new website is live. But instead of celebrating a surge in traffic, you notice something unsettling—your rankings have plummeted.

Don’t panic! This is a common issue for new site launches, and fortunately, it’s one that can be fixed with the right steps. While a drop in rankings can feel like a disaster, it’s often a temporary situation that can be resolved with strategic SEO practices.

Let’s break down why this happens, how you can get your rankings back on track, and, most importantly, how you can prevent this from happening in the future.

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EFFECTIVE SEO THAT DELIVERS RESULTS FOR DENVER BUSINESSES

Our five-point SEO strategies are created uniquely for each of our clients’ businesses. Our strategies use a framework that focus on uncovering ‘intent-based’ keywords potential customers use to find businesses like yours and then ranking them with our proven link building strategies. While other digital marketing agencies only site traffic – we care about high-quality leads, enquiries or sales made online.

SEO

SEO is one of the most effective marketing tools available for businesses. It is extremely valuable because it brings pre-qualified leads and customers to your business. Effective SEO services improve your search rankings, organic traffic, turns leads into customers and increases your bottom line.

On-Site Seo

On-site SEO means optimizing the HTML tags and the content on your website. One site SEO helps Google identify what you want to rank for and what content is important on your website. Proper on-site seo will help google find your website relevant and improve your rankings.

Local Seo

Localized search is the gateway to online visibility for small and medium businesses who only serve a particular area and is a key component to our SEO efforts. Recently, search engines have moved more towards local search results, opening the doors even further to great opportunities for local businesses everywhere. Businesses can now leverage their location and gain relevant visits and potential customers.

Link Builiding

The #1 google result averages 3.8x more backlinks thent the site ranking below it. Many SEO companies overlook link building or simply don’t do it. A major focus of our SEO services is link building, because this is the single most important activity that drives results.

On-Page Keyword Targeting

A big part of any good site audit is seeing what keywords (if any) your site is currently ranking for.

This matters because keywords are the “hints” that Google needs to know what information is on your site and who should see it.

By using a tool like ahrefs.com you can simply type in your website and instantly know what organic keywords your site is ranking for.

If you’ve found what you are already ranking for, it can be an opportunity to improve on it and build from there.

If you don’t find any results for your site, this is the perfect opportunity to start implementing a keyword strategy and start ranking.

There are a few key places where you can check your on-page optimization. Let’s dive deeper into a few.

Search Engine Optimization SEO

Crawling Before Indexing

To understand what we mean by “crawlability” think of your website as a supermarket, with the Google crawler as a shopper.

The site’s crawlability determines how smoothly the shopper can navigate aisles (web pages), locate products, and grasp the store layout. Well-organized aisles with clear signs (navigation links) ensure a hassle-free shopping experience, making everything accessible.

Conversely, obstacles like caution tape (site errors and broken links) hinder navigation, potentially driving the shopper (crawler) away, and damaging site visibility and traffic.

If Google can’t navigate your site, it isn’t going to find your site helpful, sending it down the list of search results. Why does that matter? Crawling a website is how Google determines the site index.

After crawling, the final step is indexing, where the website’s information is stored in Google’s database for future retrieval when relevant searches are made. The efficiency and accuracy of this process depend heavily on the crawler’s ability to navigate and understand the site.

SEO Optimization

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